First Birthday 2000

Baby and toddler feeding is a journey… just roll with it! Our new roll + go mealtime mat is your bowl + plate in one… and your key to hassle-free mealtimes!

Unique and travel-friendly mealtime system lets parents unroll the mat onto tabletops or highchair surfaces and they’re good to go. The non-slip base keeps food in place and when done simply pack up, roll up, and go. Built-in curved edge bowl supports weaning and independent feeding. Suitably sized for wet foods such as yogurt, pureed vegetables, and soups, the soft silicone edges are the perfect partner for the included deep scooped spoon – soft enough to help collect food or wipe away any access. And the three-section divider keeps foods separate for learners and fussy eaters alike.

Why You’ll LOVE it:

• Soft silicone design can be rolled and unrolled with ease
• 34cm x 19cm mat size fits most highchairs
• Silicone loop secures rolled mat in place when feeding on-the-go
• Spoon scoops food on curved or flat surfaces
• 80ml capacity curved edge bowl is suitable for wet or dry food
• Three section divider keeps food separate
• Suitable for weaning, assisted, and independent feeding
• Easy to clean, dishwasher safe

The whole foods lunchbox. Kids love different choices throughout the day, so the lunchbox is designed to offer parents and kids more flexibility.

• The large compartment fits a whole sandwich or bagel/roll. Remove tray to use for pasta or salads
• Gel cooler pack (included) sits underneath the sandwich tray to help keep food cooler and fresher for longer
• The custom divider enables you to adjust the compartment size. Or remove to fit a whole banana or wrap
• Leak-proof silicone seals secure wet foods, like watermelon and yogurt (no liquids). Seals are removable for easy cleaning and prevent mold build-up.
• Unique whole fruit compartment with a stretchy seal means no need to cut fruit into small sizes
• Easy to open design, with handles and large grip clip – encourages independence
• Hand wash and freezer safe
• Made from PP and silicone
• BPS, PVC, BPA, and Phthalate free
• Age guide: from 3 years plus
• Dimensions:235mm (h) x 215mm (w) x 65mm (d)
• Capacity (ltr): 2

The whole foods lunchbox. Kids love different choices throughout the day, so the lunchbox is designed to offer parents and kids more flexibility.

• The large compartment fits a whole sandwich or bagel/roll. Remove tray to use for pasta or salads
• Gel cooler pack (included) sits underneath the sandwich tray to help keep food cooler and fresher for longer
• The custom divider enables you to adjust the compartment size. Or remove to fit a whole banana or wrap
• Leak-proof silicone seals secure wet foods, like watermelon and yogurt (no liquids). Seals are removable for easy cleaning and prevent mold build-up.
• Unique whole fruit compartment with a stretchy seal means no need to cut fruit into small sizes
• Easy to open design, with handles and large grip clip – encourages independence
• Hand wash and freezer safe
• Made from PP and silicone
• BPS, PVC, BPA, and Phthalate free
• Age guide: from 3 years plus
• Dimensions:235mm (h) x 215mm (w) x 65mm (d)
• Capacity (ltr): 2

Meet the most versatile toy for your growing toddler! Count, topple, stack, repeat. Our 28-piece, soft silicone dominoes are perfect for your toddler’s little fingers and their brain development. Silicone material provides great grip and is completely non-toxic. Let them play on their own, or make memories with family and friends.

• Completely BPA and phthalate-free; 100% non-toxic
• Made from FDA-certified silicone
• Suitable for solo and group play
• Durable yet lightweight
• Comes in a kraft box for organizing and safekeeping

These classic domino tiles can be played in different ways and they’re great learning tools for kids. Develop skill and spatial abilities for all ages and stages.

• Age recommendation: 3 years old and up
• Dimensions: 54 x 27 x 9 mm per tile
• Quantity per box: 28 tiles
• Certification: SGS-certified FDA silicone

Care Instructions:

Wash thoroughly before first-time use. Sterilize with UV, steam, or hot water.

• Age suitable for 6m+
• The Sippy cup’s innovative weighted straw moves with the liquid, whatever angle the cup is in.
• Designed to increase independence with its easy-grip handle, simple flip-top lid.
• The divided plate is ideal for fussy eaters, keeping everything separate on the plate – just the way they like it
• Toddler cutlery features easy grip ergonomic handles specifically designed for little mouths, comes in a hygienic handy travel case.
• Designed with a Pediatric OT
• Dishwasher safe.
• BPA, Phthalates, and PVC free.

Meet the most versatile toy for your growing toddler! Count, topple, stack, repeat. Our 28-piece, soft silicone dominoes are perfect for your toddler’s little fingers and their brain development. Silicone material provides great grip and is completely non-toxic. Let them play on their own, or make memories with family and friends.

• Completely BPA and phthalate-free; 100% non-toxic
• Made from FDA-certified silicone
• Suitable for solo and group play
• Durable yet lightweight
• Comes in a kraft box for organizing and safekeeping

These classic domino tiles can be played in different ways and they’re great learning tools for kids. Develop skill and spatial abilities for all ages and stages.

• Age recommendation: 3 years old and up
• Dimensions: 54 x 27 x 9 mm per tile
• Quantity per box: 28 tiles
• Certification: SGS-certified FDA silicone

Care Instructions:

Wash thoroughly before first-time use. Sterilize with UV, steam, or hot water.