17 Years of Caring for Mothers and Babies

Our Story

Babymama was founded 17 years ago by Michelle Ann Oblea, who, while pregnant with her second child and still breastfeeding her first, recognized the need for affordable yet effective breast pumps for Filipino working mothers.

Built on the belief that every mom deserves access to effective breastfeeding solutions, we strive to ensure that our products enhance the breastfeeding experience with reliability and comfort.

Our Advocacy

Babymama has been an advocate of breastfeeding since 2009. It is our commitment to help moms have the best motherhood journey through our products and services.

Working alongside Milk Bank PH to support breastfeeding families, we envision a community where every mother feels empowered and supported in nurturing her child through breastfeeding.

Our Brands

Babymama is the exclusive distributor of Spectra Breast Pumps in the Philippines… along with other trusted breastfeeding brands—Ameda, Legendairy Milk, SteriFeed, Ceres Chill and more... 


We are also the maker of local brands Naim, Wisemom, Mommy Co., Cheeky, and Baby Clouds. Offering thoughtfully curated essentials to support every stage of your breastfeeding and motherhood journey.