New Users

Have fun keeping baby hydrated when out and about or even at home with ease with the smart and stylish sippy cups. The sippy cup ensures that tots can drink to the very last drop. The perfect cup at home or on the go.

• This sippy cup is sized perfectly for babies and toddlers making the transition to a milk cup easy.
• Encourages independence with easy-grip handles and simple flip-top lid.
• Comes with a unique weighted straw which makes drinking at any angle easy for babies and toddlers.
• Made from child-safe materials, this drinking cup is free of nasties, like BPA, phthalates, and PVC.
• Dishwasher safe

*Note: Do not microwave.

Have fun keeping baby hydrated when out and about or even at home with ease with the smart and stylish sippy cups. The sippy cup ensures that tots can drink to the very last drop. The perfect cup at home or on the go.

• This sippy cup is sized perfectly for babies and toddlers making the transition to a milk cup easy.
• Encourages independence with easy-grip handles and simple flip-top lid.
• Comes with a unique weighted straw which makes drinking at any angle easy for babies and toddlers.
• Made from child-safe materials, this drinking cup is free of nasties, like BPA, phthalates, and PVC.
• Dishwasher safe

*Note: Do not microwave.

Put a lid on it! The journey to independent eating starts with our silicone bowl + lid. Ergonomically designed to take little ones from parent-led feeding to independent eats.

• Made from baby safe, platinum silicone
• Strong non-slip silicone suction base that lasts – pull tab to release
• Unique handle offers better grip and control for parent-led feeding
• Leakproof lid helps lock in freshness when storing pre-prepared meals and doubles as a small serving dish, ideal for snacks
• Deep curved edges for easy scooping and less mess
• Suitable for hot and cold foods

care + use

• BPA, PVC and Phthalate free
• Dishwasher safe(top rack only)
• Microwave safe. Microwave in 30 second intervals to avoid food from developing heat traps
• Oven, freezer and steriliser safe
• Avoid cutting directly on the plate and lid as sharp knives may damage the silicone surface

Put a lid on it! The journey to independent eating starts with our silicone bowl + lid. Ergonomically designed to take little ones from parent-led feeding to independent eats.

• Made from baby safe, platinum silicone
• Strong non-slip silicone suction base that lasts – pull tab to release
• Unique handle offers better grip and control for parent-led feeding
• Leakproof lid helps lock in freshness when storing pre-prepared meals and doubles as a small serving dish, ideal for snacks
• Deep curved edges for easy scooping and less mess
• Suitable for hot and cold foods

care + use

• BPA, PVC and Phthalate free
• Dishwasher safe(top rack only)
• Microwave safe. Microwave in 30 second intervals to avoid food from developing heat traps
• Oven, freezer and steriliser safe
• Avoid cutting directly on the plate and lid as sharp knives may damage the silicone surface

Our mini lunchbox may be compact, but it has plenty of space for healthy whole food lunch options. The flexi whole fruit holder stretches around fruit so you can secure large fruits inside the lunchbox. 2 leak-proof compartments seal separately so packing a mixture of wet and dry foods such as puree, yoghurt and dips has never been easier.

All the features you love in our original lunchbox but packed a little lighter for smaller appetites. Our mini lunchbox may be compact, but it has plenty of space for healthy whole food lunch options. The flexi whole fruit holder stretches around fruit so you can secure large fruits inside the lunchbox. 2 leak-proof compartments seal separately so packing a mixture of wet and dry foods such as puree, yoghurt and dips has never been easier.

The removable divider slides easy enabling you to adjust the compartment size for the ultimate in mix and match The soft, easy grip integrated carry handle can be used for packing in and out of the schoolbag and the large clip is suitable for small fingers and encourages independence.

All seals are removable for thorough cleaning. 1lt capacity, freezer safe. Freezer safe.

Why You’ll LOVE it:

• Why You’ll LOVE it:
• Australia’s No 1 feeding brand
• Flexi whole fruit holder with stretchy seal
• 2 sealed compartments are leak proof securing wet foods such as puree, yoghurt and dips
• Removable slide and glide divider enables you to adjust the compartment size.
• Seals are removable for easy, hygienic cleaning
• Carry handle and easy open grip clip to encourage independence
• Dimensions: 18.5cm (l) x 17cm (w) x 6.7cm(h)
• 1 litre capacity – compact size fits inside b.box lunchbag
• Materials – made from PP and silicone
• BPS, PVC, BPA and Phthalate free
• Age guide: from 3 years plus

The whole foods lunchbox. Kids love different choices throughout the day, so we’ve designed a lunchbox that offers parents and kids more flexibility. Lunchbox – strawberry shake features a large compartment that fits a whole sandwich. Plus, sitting underneath the tray is an included gel cooler pack to keep food fresher and cooler for longer. Or, remove the sandwich tray and the compartment now easily fits pasta and salads. Its unique flexi whole fruit holder lets you store a whole apple, as the stretchy seal bends around the shape of your fruit – no need to cut fruit into smaller sizes! Leak-proof silicone seals lets you store wet foods like watermelon and yoghurts (no liquids). The custom divider slides across enabling parents to adjust the compartment size as they need, or remove it to fit a whole banana or wrap.

Easy to open latch and handle encourages independence. Freezer safe.

Why You’ll LOVE it:

• Australia’s No 1 feeding brand
• Large compartment fits a whole sandwich or bagel/roll. Remove tray to use for pasta or salads
• Gel cooler pack (included) sits underneath sandwich tray to help keep food cooler and fresher for longer
• Custom divider enables you to adjust the compartment size. Or remove to fit a whole banana or wrap
• Leak-proof silicone seals secure wet foods, like watermelon and yoghurt (no liquids) . Seals are removable for easy cleaning and prevents mould build up.
• Unique whole fruit compartment with stretchy seal means no need to cut fruit into small sizes
• Easy to open design, with handles and large grip clip – encourages independence
• Hand wash and freezer safe
• Made from PP and silicone
• BPS, PVC, BPA and Phthalate free
• Age guide: from 3 years plus
• Dimensions: 235mm (h) x 215mm (w) x 65mm (d)
• Weight: 0.47 kg
• Capacity (ltr): 2

Keeps food at the perfect temperature all day, whether kids prefer warm pasta for lunch or cold refreshing fruit and yogurt. Great for kinder and school with a 335ml capacity. Comes with spork utensil that tucks away into a custom bumper. Easy-grip handles give kids leverage to open the jar easily, encouraging independence. Removable arms and bumper ensure the food jar can be tailored for older kids too. The unique stop feature stops parents from overtightening the lid. When using to keep food warm - for best performance fill the stainless steel base with hot water for a few minutes to warm it before pouring water out - and filling with delicious hot food.

• Keeps food cold for up to 7 hours, and warm for up to 5 hours
• Insulating double-walled stainless steel
• Removable handles and bumper so kids of all ages can style their food jar to suit
• Carry handle provides leverage for small hands to open independently.
• Included spork utensil tucks away into the bumper
• Dishwasher and sterilizer safe
• BPA, Phthalates, and PVC free

We’ve redefined cool with our new insulated drink bottle. Our newest drink bottle has insulating super powers! The double walled stainless steel keeps liquids cool for up to 8 hours and warm for up to 6, so now your little one can stay hydrated whatever the weather. Complete with carry handle and push button opening, designed specifically for little hands. Clean modern design and big kid aesthetic. Parents love no leaks in the bag (when the lid is closed).

Why you’ll love it:

• Australia’s No 1 feeding brand
• 12 months+
• Insulating double wall stainless steel
• Dishwasher safe, top rack only
• Silicone straw top
• Keeps liquids cold for up to 8 hours or warm for up to 6 hours
• Integrated carry handle
• 350 ml/12oz
• Made from stainless steel, polypropylene and silicone
• BPA, Phthalates, and PVC free

• Age suitable for 6m+
• The Sippy cup’s innovative weighted straw moves with the liquid, whatever angle the cup is in.
• Designed to increase independence with its easy-grip handle, simple flip-top lid.
• The divided plate is ideal for fussy eaters, keeping everything separate on the plate – just the way they like it
• Toddler cutlery features easy grip ergonomic handles specifically designed for little mouths, comes in a hygienic handy travel case.
• Designed with a Pediatric OT
• Dishwasher safe.
• BPA, Phthalates, and PVC free.

Made from Tritan™, our unique big kids’ drink bottle is ideal for kindy and school kids. Its unique triangle shape bottle is designed specifically for little hands, making it easier for kids to grip. Easy push button pops open the lid, keeping straw tops hygienic when closed and never goes astray. Spill-proof bite valve straw top prevents accidental spills. Robust carry handle makes it easy for kids to carry and remove out of school bags. Its 600ml capacity and angled silicone straw lets kids drink to the very last drop and stay hydrated throughout the day. Minimal parts and ultra easy to assemble / disassemble and clean. Dishwasher safe. Plus, customise the look with removable bumper.

• 6m+
• Large easy-grip handles encourage independence
• Removable straw and clip
• Teardrop bowl shape
• Nonslip base
• Easy storage lid
• Snack insert
• Dishwasher and microwave safe
• Made from PP and TPE
• BPA, Phthalates, and PVC free
• Dimensions: 9.5x9x14.5cm (with straw attached), 9.5x7.5x14.5cm (without straw)

• 6m+
• Large easy-grip handles encourage independence
• Removable straw and clip
• Teardrop bowl shape
• Nonslip base
• Easy storage lid
• Snack insert
• Dishwasher and microwave safe
• Made from PP and TPE
• BPA, Phthalates, and PVC free
• Dimensions: 9.5x9x14.5cm (with straw attached), 9.5x7.5x14.5cm (without straw)

• Seamless high-waisted panty girdle
• Materials: Nylon, cotton, spandex
• Slims and enhances stomach, hip, and bottom
• Boned to prevent roll down
• Can be worn under any type of clothing
• Easy to put on and take off
• Helps promote good posture

Sizing guide

• M-L fits 25”-30” waists
• XL-2XL fits 28”-33” waists