October 2025 Eligible Items

The fresh food feeder has been redefined, now with a food grade silicone feeder that’s easy to clean, dishwasher safe and gentle on baby’s gums. The silicone fresh food feeder lets bubs enjoy self-feeding in a fun and safe way. Tots as young as 4 months can enjoy melon, soft fruits, cool steamed veggies and more.

Baby and toddler feeding is a journey… just roll with it! Our new roll + go mealtime mat is your bowl + plate in one… and your key to hassle-free mealtimes!

Unique and travel-friendly mealtime system lets parents unroll the mat onto tabletops or highchair surfaces and they’re good to go. The non-slip base keeps food in place and when done simply pack up, roll up, and go. Built-in curved edge bowl supports weaning and independent feeding. Suitably sized for wet foods such as yogurt, pureed vegetables, and soups, the soft silicone edges are the perfect partner for the included deep scooped spoon – soft enough to help collect food or wipe away any access. And the three-section divider keeps foods separate for learners and fussy eaters alike.

Why You’ll LOVE it:

• Soft silicone design can be rolled and unrolled with ease
• 34cm x 19cm mat size fits most highchairs
• Silicone loop secures rolled mat in place when feeding on-the-go
• Spoon scoops food on curved or flat surfaces
• 80ml capacity curved edge bowl is suitable for wet or dry food
• Three section divider keeps food separate
• Suitable for weaning, assisted, and independent feeding
• Easy to clean, dishwasher safe

Unique and travel friendly mealtime system lets parents unroll the mat onto tabletops or highchair surfaces and they’re good to go. The non-slip base keeps food in place and when done simply pack up, roll up and go. Built-in curved edge bowl supports weaning and independent feeding. Suitably sized for wet foods such as yoghurt, pureed vegetables and soups, the soft silicone edges are the perfect partner for the included deep scooped spoon – soft enough to help collect food or wipe away any access. And the three-section divider keeps foods separate for learners and fussy eaters alike.

Our mini lunchbox may be compact, but it has plenty of space for healthy whole food lunch options. The flexi whole fruit holder stretches around fruit so you can secure large fruits inside the lunchbox. 2 leak-proof compartments seal separately so packing a mixture of wet and dry foods such as puree, yoghurt and dips has never been easier.

All the features you love in our original lunchbox but packed a little lighter for smaller appetites. Our mini lunchbox may be compact, but it has plenty of space for healthy whole food lunch options. The flexi whole fruit holder stretches around fruit so you can secure large fruits inside the lunchbox. 2 leak-proof compartments seal separately so packing a mixture of wet and dry foods such as puree, yoghurt and dips has never been easier.

The removable divider slides easy enabling you to adjust the compartment size for the ultimate in mix and match The soft, easy grip integrated carry handle can be used for packing in and out of the schoolbag and the large clip is suitable for small fingers and encourages independence.

All seals are removable for thorough cleaning. 1lt capacity, freezer safe. Freezer safe.

Why You’ll LOVE it:

• Why You’ll LOVE it:
• Australia’s No 1 feeding brand
• Flexi whole fruit holder with stretchy seal
• 2 sealed compartments are leak proof securing wet foods such as puree, yoghurt and dips
• Removable slide and glide divider enables you to adjust the compartment size.
• Seals are removable for easy, hygienic cleaning
• Carry handle and easy open grip clip to encourage independence
• Dimensions: 18.5cm (l) x 17cm (w) x 6.7cm(h)
• 1 litre capacity – compact size fits inside b.box lunchbag
• Materials – made from PP and silicone
• BPS, PVC, BPA and Phthalate free
• Age guide: from 3 years plus

All the features you love in our original lunchbox but packed a little lighter for smaller appetites. Our mini lunchbox may be compact, but it has plenty of space for healthy whole food lunch options. The flexi whole fruit holder stretches around fruit so you can secure large fruits inside the lunchbox. 2 leak-proof compartments seal separately so packing a mixture of wet and dry foods such as puree, yoghurt and dips has never been easier.

The removable divider slides easy enabling you to adjust the compartment size for the ultimate in mix and match The soft, easy grip integrated carry handle can be used for packing in and out of the schoolbag and the large clip is suitable for small fingers and encourages independence.

All seals are removable for thorough cleaning. 1lt capacity, freezer safe. Freezer safe.

Why You’ll LOVE it:

• Why You’ll LOVE it:
• Australia’s No 1 feeding brand
• Flexi whole fruit holder with stretchy seal
• 2 sealed compartments are leak proof securing wet foods such as puree, yoghurt and dips
• Removable slide and glide divider enables you to adjust the compartment size.
• Seals are removable for easy, hygienic cleaning
• Carry handle and easy open grip clip to encourage independence
• Dimensions: 18.5cm (l) x 17cm (w) x 6.7cm(h)
• 1 litre capacity – compact size fits inside b.box lunchbag
• Materials – made from PP and silicone
• BPS, PVC, BPA and Phthalate free
• Age guide: from 3 years plus

Keeps food at the perfect temperature all day, whether kids prefer warm pasta for lunch or cold refreshing fruit and yogurt. Great for kinder and school with a 335ml capacity. Comes with spork utensil that tucks away into a custom bumper. Easy-grip handles give kids leverage to open the jar easily, encouraging independence. Removable arms and bumper ensure the food jar can be tailored for older kids too. The unique stop feature stops parents from overtightening the lid. When using to keep food warm - for best performance fill the stainless steel base with hot water for a few minutes to warm it before pouring water out - and filling with delicious hot food.

• Keeps food cold for up to 7 hours, and warm for up to 5 hours
• Insulating double-walled stainless steel
• Removable handles and bumper so kids of all ages can style their food jar to suit
• Carry handle provides leverage for small hands to open independently.
• Included spork utensil tucks away into the bumper
• Dishwasher and sterilizer safe
• BPA, Phthalates, and PVC free

"Take all day hydration to the next level with our new 500ml insulated drink bottle.
Insulating super powers indeed! The double walled stainless steel in our larger bottle size will help keep liquids cool for up to 15 hours and warm for up to 8 hours."

• Sippy Cup - Weighted straw moves with the liquid, whatever angle the cup is held
• Toddler Cutlery Set - Unique fork designed to fit the size and shape of little mouths. Design assists kids to safely pierce + lift food.
• Divided Plate - Large surface area with subtle dividers

Why you’ll love it:

• Australia’s No 1 feeding brand
• Sippy cup’s innovative weighted straw moves with the liquid, whatever angle the cup is in. Designed to increase independence with its easy-grip handle, simple flip-top lid.
• Dishwasher safe. Age suitable for 6m+
• Divided plate is ideal for fussy eaters, keeping everything separate on the plate – just the way they like it
• Toddler cutlery features easy grip ergonomic handles specifically designed for little mouths, comes in a hygienic handy travel case. Designed with a
• Paediatric OT
• Super value box set
• BPA, Phthalates, and PVC free.

Made from Tritan™, our unique big kids’ drink bottle is ideal for kindy and school kids. Its unique triangle shape bottle is designed specifically for little hands, making it easier for kids to grip. Easy push button pops open the lid, keeping straw tops hygienic when closed and never goes astray. Spill-proof bite valve straw top prevents accidental spills. Robust carry handle makes it easy for kids to carry and remove out of school bags. Its 600ml capacity and angled silicone straw lets kids drink to the very last drop and stay hydrated throughout the day. Minimal parts and ultra easy to assemble / disassemble and clean. Dishwasher safe. Plus, customise the look with removable bumper

Replacement straw packs available, sold separately.

Why You’ll LOVE it:

• Australia’s No 1 feeding brand
• Highest Rated Water Bottle by Tell Me Baby, Australia’s Biggest Baby Product Review Website
• 12 Months+
• Unique ergonomic triangular shape bottle fits the two-hand grip of a child perfectly.
• Easy to open/close lid. Lid pops open at the press of button and locks into place to prevent hitting the child in the face when tipped forward.
• Spill-proof bite valve straw top prevents accidental spills
• Robust carry handle makes it easy to carry and remove out of school bags
• Silicone straw top and angled straw – allows kids to drink even when tilted.
• Large opening to easily refill and insert ice cubes
• Minimal parts makes it easy to clean, assemble/disassemble
• Removable bumper, to customize the look
• Dishwasher Safe
• 600ml/20oz capacity

• Effectively kill up to 99.9% of Germs & Bacteria
   
• Fast sterilisation with high temperature steam - Able to kill bacteria in short time
• Environmentally friendly air filtration system - For more efficient drying and cleaner air flow
  
• Big capacity - Suitable for different sized bottles, soothers and accessories. Can hold up to 8 bottles and accessories at a time.
  
• 5-in-1 Multipurpose - You can choose to sterilise only; dry only; store up to 72-hour; auto (sterilise, dry and storage) and preset (auto, sterilise or dry) function to your convenient
  
• Adjustable 3-in-1 design - Comes with separate decks, enabling the arrangement of bottles and accessories according to your way and need
  
• Easy to clean and use.
  
• Digital LED Display with Smart Touch Buttons - Just touch the key required and let the device to do the rest
  
• Completion alert - Process complete after hearing the "beep" sound
  BPA Free
  

• UK's leading brand in child passenger safety innovation. It has expertly manufactured family products such as car seats, high chairs, booster seats, etc. for household name brands across Europe. Currently, the brand is focused on creating brands that combine British inspired sense of style with technical and safety expertise.
• APRAMO MULTII BOOSTER SEAT - a multi functional booster seat on the go recommended for children up to 20kg (9-36 months. It is compact and lightweight with a built in diaper/cooler bag. It folds neatly and includes a convenient carrying strap; plus it is durable, easy to clean, and comes with a removable cover.

3 layers of soft and super absorbent microfiber inserts

• Fits into reusable diaper unique pocket, easy to use
• 100% Authentic
• Machine/hand washable
• Soft and breathable
• Leakproof

Made from 100% cotton for breathability and comfort. It is lightweight and stretchable to allow your babies to move freely and comfortably.

• Material: 100% soft cotton
• Breathable, stretchable fabric
• 100% authentic
• Machine washable

Enjoy the freedom to go out whenever you want. Think of this rain cover like a raincoat for your stroller. When the elements are doing their worst, just pop it on and get out there. Your little one and your stroller will stay nice and dry. And a dry and happy baby means happy parents. Just don’t forget your own raincoat!