Feb 2026 eligible items

Jett the Rocket is over the moon with his natural blueberry flavored toothpaste!

Our new tasty flavored toothpaste is SLS Free which means it's non foaming , and just like all of our toothpastes, it includes xylitol, which fights to reduce sugar-acid bacteria in your little one’s mouths, helping to prevent tooth & gum decay!

• - Natural Blueberry flavour suits infant tastes
• - Fluoride - strengthens the tooth’s enamel, protects against tooth decay
• - Xylitol - reduces sugar acids
• - Suitable for Vegans and Vegetarians
• - Fluoride - strengthens the tooth's enamel
• - Non-foaming
• - Paraben and SLS free
• - 50ml tube size
• - Gluten Free
• - Dairy Free
• - Soya Free
• - Contains No Palm Oil

• SAFELY INTRODUCE SOLIDS: Silicone feeder safely introduces solids or frozen fruit for a healthy baby
• TEETHING RELIEF: Feeder can be filled with Frozen Fruit for the ultimate natural teething relief
• SIMPLE TO USE AND EASY TO CLEAN: Simply place food/fruit into nipple and close. Dishwasher Safe
• UNIQUE DESIGN: Engineered to allow only the tiniest of food pieces to go through to prevent choking
• FRUIT IDEAS: Try frozen Raspberries, Bananas, Strawberries, Oranges, Pineapples, Grapes, etc

1. Prevent Flat Head Syndrome - Unique design for baby, soft and comfortable to use. The concave center in the middle is great for keeping your little one's head straight. Can uniformly dispersed the pressure of the baby's head, protects the baby's neck and shapes head into perfect form
2. Cotton + Air mesh outer cover - Made from 80% Cotton and 20% Polyester fabric with Air Mesh back support which makes it more breathable and comfortable.
3. Viscoelastic Memory Foam - Unlike other newborn baby pillows, this memory foam baby pillow is made of high quality memory foam which is both organic and breathable. The pillow is made of material that has undergone extensive lab testing to ensure it molds perfectly to your baby's head, guaranteeing long lasting comfort for your newborn baby;
4. Easy to Use & Perfect Gift - Suitable for babies 0-12mos Correct and adjust the baby's sleeping posture that both moms and babies will love!

Pillow Dimension: 23.5cm x 32.5cm

Each box includes:

• 1x Memory Foam Pillow
• 2x Envelope Closure Removable Pillow Case

Get your beautiful curves back with Mama’s Choice Postpartum Adjustable corset! Made from a soft material that won’t chafe your skin, our corset will help flatten your belly and redefine your waistline as your body recovers from giving birth. Feel confident once more with regular use of our postpartum adjustable corset!

Why Choose Mama’s Choice Postpartum Adjustable Corset:

• Effectively helps in slimming the abdomen and waist area
  
• Helps in reducing back pain
  
• Helps compress the uterus to its pre-pregnancy size
  
• Velcro closure to adjust the tightness
  
• Suitable for postpartum use
  
• Can also be used by individuals experiencing back pain
  
• Made from 65% polyester, 35% elastic fibers

Available Colors:

• Cream
  
• Black

Made of stronger material, and suitable for wearing at home

Size (width x length): 23.5x105 cm (9x41 inches)

Warning:
For mums who gave birth via C-section, consult your doctor and ensure your stitches are healed before using our adjustable corset.

A genuinely ergonomic, thermoregulating head cushion for a nice round head!

Designed solely with your baby's comfort in mind, the Lovenest head support range adapts to your baby's body shape. From the choice of materials to the easy-care design, everything has been designed and developed in collaboration with Dr Maidenberg (a French pediatrician) and our co-creator parents.

Until its one year, the baby's head is very soft and malleable. By spending many hours sleeping on his back, part of his skull can flatten: this is called flat head syndrome. Fortunately, very effective preventive means exist, such as Lovenest. Created and patented by Doctor Manuel Maidenberg, a recognized pediatrician, the Lovenest+ Fresh is an ergonomic head support : its specific shape ensures an even distribution of pressure over your child's entire skull. Everything is no longer based on the occiput: your baby thus retains a very round head, without hampering his comfort and his movements. Its back is made of non-slip coating which allows it to be positioned perfectly in all deckchairs, carrycots and pushchairs. To adapt even more to baby's development, this ergonomic headrest is wider and padded to use it even longer!

Thanks to the thermoregulating Coolmax® fabric, the Lovenest+ Fresh adapts to baby's temperature for perfect comfort: it very quickly eliminates perspiration so that baby keeps his head cool. In addition, it is more resistant to stains. Finally, for simplified daily use, the Lovenest + can be washed at 30°.

Why You Will Love It:

• Angle of incline and special shape ensure an even distribution of pressure over the baby’s skull and keep their head nice and round
  
• Technology developed by French pediatrician Dr. Manuel Maidenberg
  
• Wide, cushioned head support adapts to baby’s growth
  
• Non-slip back for increased safety
  
• Thermoregulating Coolmax® technology: adapts to baby’s temperature for absolute comfort
  
• Can be used from pregnancy: fits loungers, bouncers, carrycots, car seats and pushchairs

Specifications:

• For ages 0 - 6 months
  

Material:

• Top and Underside: Cotton, polyester and elastane
  
• Foam filling: 100% Polyurethane
  
• Product Dimensions: 24 x 22.5 x 4 cm

Ultrafresh Taped Diapers Animal Design Edition
Lovingly Made for Little Adventures

Every baby deserves gentle care, a dry hug, and a little fun in every moment. That’s why Ultrafresh Taped Diapers are designed not just to protect, but to nurture.

Thoughtfully crafted for your baby’s delicate skin, each diaper features ultra-soft materials, a breathable ultra-thin core, and adorable animal prints that make every diaper change a moment of joy. From lions to bunnies, these playful friends are more than cute — they spark your baby’s imagination and early learning.

With a comfy, adjustable fit and long-lasting dryness, Ultrafresh supports every stretch, crawl, and giggle. And because we believe all parents deserve peace of mind, we offer premium protection at a price that feels just right.

Because your baby deserves nothing less than love — in every detail.

Key Features:

• Sweet Animal-Inspired Designs
  • Gentle, happy animal characters turn diapers into a playful, cognitive experience for your baby — full of color, comfort, and discovery.
• Ultra Thin, Ultra Gentle
  • Featherlight and breathable, with a slim fit that never gets in the way of cuddles and play.
• Stretchy, Soft Fit
  • Adjustable side tapes and snug waistbands keep everything secure — without the marks, tugging, or bulk.
• Super Absorbent Core
  • Japanese SAP locks in moisture in seconds and keeps your baby dry through naps, playtime, and bedtime snuggles.
• Cloth-Like Outer Material
  • Soft, breathable, and cozy — just like real fabric — to protect your baby’s skin and let it breathe comfortably.
• Smartly Priced, Lovingly Made
  • Designed with care and offered at a price that lets you care more for what truly matters.

Heartfelt Highlights:

• Ultra Thin – Feels like a gentle touch
• Ultra Flexible – Moves like a second skin
• Ultra Absorbent – Keeps the love in, and the leaks out
• Ultra Dry – Fresh and breathable from morning to night

Replacement Policy: 7 days from date of purchase.

Made from 100% weighted muslin fabric. Soft, breathable yet warm, and cuddly. A breathable multi-use swaddle blanket is one of the must-have products for your little one that can last for years. It can even be used as a background on your baby's milestone photos.

Dimension: 90cm x 100cm

Made from 100% weighted muslin fabric. Soft, breathable yet warm, and cuddly. A breathable multi-use swaddle blanket is one of the must-have products for your little one that can last for years. It can even be used as a background on your baby's milestone photos.

Dimension: 90cm x 100cm

Buds & Blooms Belly Smooth is a stretch mark restoration cream

Made with a blend of ingredients harvested from the wild forests of Korea, our natural formulation of Astralagus plant and Bonnet bellflower helps increase the natural production of collagen of epidermis and dermis.

Collagen is vital in keeping skin firm and elastic during and post-pregnancy

Start using when: Signs of stretch marks appear on the belly, thighs, breast, and lower back areas.

Scoop a generous amount of the cooling stretch mark cream and spread unto the skin. For best results, use 2 to 3 times a day.

Ready, set, glow! The newest sippy cup will have you seeing things in a new light. The glow-in-the-dark lid helps you find your cup at times you need it most.

Features innovative weighted straw that moves with the liquid – whatever angle the cup is tilted. The redesigned straw has a unique two-way valve, ensuring easy drinking and NO leaks, even with warm water.

The sippy cup ensures that tots can drink to the very last drop. The perfect cup at home or on the go. Encourages independence with easy-grip handles and simple flip-top lid.

• 6m+
• Weighted straw moves with the liquid, whatever angle the cup is held
• Simple flip top lid
• Base also fits training cup lid and spout cup lid
• Made from PP and silicone, steel weighted ball
• Dishwasher safe
• Do not microwave
• BPA, Phthalates and PVC free

Diapers, wipes, powders, creams, and a little one wriggling around on the changing table is a lot to handle. Simplify every diaper changing routine by keeping wipes conveniently within reach, with one-handed accessibility. The OXO Tot Perfect Pull Wipes Dispenser opens with a simple push on the lid and allows wipes to be removed easily one at a time through a weighted interior plate that keeps the rest of the pile perfectly in place. No more fishing around in a disposable package, the next wipe will always be ready and waiting. Dispenser lid seals in freshness with a silicone gasket ensuring that wipes stay moist and gentle. Dispenser fits all pre-packaged, pop-up style wipes, up to a 100-count package. A weighted plate and non-slip feet both help keep the Dispenser in place on the changing table. A clear front window indicates when it’s time to stock up on more wipes, polished plastic is easy to wipe clean and its sleek white design goes with any decor. When it comes to diaper changing, the OXO Tot Perfect Pull Wipes Dispenser is the next best thing to an extra pair of hands.

Why you’ll love it

• One-handed usage makes changing time a breeze
• Fits up to 100 baby wipes, flushable wipes, and tissues
• Weighted plate dispenses one wipe at a time and keeps the next wipe ready, upright, and waiting
• Silicone gasket in lid keeps wipes moist and fresh
• The dispenser lid opens with a simple push
• Non-slip feet and weighted plate keep Dispenser in place
• Clear indicator window in front
• Easy-to-clean polished plastic construction
• ABS, Silicone, PP, Carbon Steel, SAN, Plated Carbon Steel, Iron
• Dimension: 8.75 inches x 6.5 inches x 4.5 inches

Mealtimes are precious bonding moments. Whether you’re introducing solids to baby, transitioning to baby-led weaning, or simply enjoying the meal you’ve prepared with your toddler, Tots & Kisses Stay-Put Divided Plate is a must-have for every household. These buttery soft textured plates are made from certified safe, food-grade silicone with a full base suction that smoothly sticks down to most surfaces (highchair tables, glass, and wood).

• 100% premium, food-grade silicone
• Free from BPA, phthalates, and other nasty chemicals
• Certified safe for food contact by US FDA & EU LFGB
• Strong full-base suction with a quick-release tab
• Microwave, freezer, sterilizer, and top-rack dishwasher safe
• Max temperatures: -40°C to 230°C
• Dimension: 7 x 7 x 1.3 inches
• Certification: SGS-certified to be 100% food-grade, safe and chemical-free

Care Instructions:

• Sterilize for 3 minutes in hot water or UV before first-time use
• Wash with soapy water and keep dry before storing away
• Take note of temperature limits when using in microwave 230°C or in the freezer -40°C

The Banff bag is made of water repellent material, including zippers. It has the right amount of space to fit in baby clothes, diapers, and a capacity to hold in 2 milk bottles (as compared to the regular size Banff bag that can hold 4 milk bottles) and not to mention parent’s valuables too. It also comes with a detachable sling except there's no diaper mat included.

It’s a handbag, backpack, and sling bag (can be detached if not in use). There is a storage at the back of the bag for diaper mat where it can be easily accessed every time the baby needs to change, at the same time, extra cushion for the back and more importantly, after using the mat in public tables, keeping it isolated to assure that baby stuff will not be contaminated.

The discreet style makes it perfect for long-term use once babies grow older. Great for travel, work, gym, commute bag, etc.

Dimensions

• Height: 12 inches
• Width: 8 inches
• Length: 10 inches

Smart Steps Baby Laundry Detergent is specifically made to be mild and safe for babies. This hypoallergenic detergent is effective in removing tough stains yet does not include harsh chemicals like enzymes, dyes, and phosphates.

• Mild Formula
• Mild Fragrance
• No Enzymes,
• No Dyes
• No Phosphates

*Caution: Keep away from children's reach. If swallowed, flush it out by drinking plenty of water.

Quick dry is waterproof fabric mat. It is breathable, durable and comfortable to use. This cloth protects beds and
bedsheets from unwanted leaks such as urine, menstrual period and other liquids. With its fast absorbing technology, chances of skin rashes and bedsore are low. Likewise, this fabric is reusable thus making it the best option to substitute rubber sheets, underpads, PVC mats, and rexine sheets.

Key Features of Quick Dry:

• Waterproof
• Bed sheet protector
• Car seat protector
• Breathable
• Washable
• Eco-friendly
• Lightweight (easy travel)

Uses of Quick Dry:

• Changing Mats
• Bedwetting
• Potty Training
• Bed Sharing
• During menstruation
• Substitute for rubber sheets and underpads

Ideal For:

• Infant
• Toddler
• Kids
• Elders
• Patients

Size:

Small – 50cm x 70cm